A very interesting set of numbers from Norway.
As many already know, subscription music streaming has made strong inroads in northern Europe. (800 pound gorilla stream co, Spotify, started in Sweden.)
But numbers coming out of Norway are suggestive that the widespread adoption of subscription streaming has all but wiped out the music piracy that was rampant there only a half decade or so ago, reducing illegal downloaders from 70% in 2009 to just 4% in 2014 — with only 1% currently using illegal downloading as their primary source.
Music Business Worldwide: MUSIC PIRACY HAS BEEN ‘VIRTUALLY ELIMINATED’ IN NORWAY