Apple re-drops Beats Music as remodeled Apple Music. Better luck this time, Apple…

When Beats bought MOG in 2012, that beloved-but-undersubscribed music service had 500 thousand subscribers. Six months after Apple bought Beats, touting their stream service as ‘the future of music’ — at the end of 2014 — Beats was down to just 303 thousand subscribers.

We’d like to think Apple’s remake will reverse fortunes like it reversed the dorky gamer-black Beats UI for a ‘gleaming’ white v-bezel — but for some reason known only to those on iOlympus, Apple put the very same people responsible for Beats Music’s dismal product and worse sales in charge of the iTunes/Apple Music reincarnation.

Interesting times.

 

Wired‘s breathless coverage (they do love them their Apple) gets the main points — and has a certain, not unamusing announcing-sliced-bread sort of vibe…

WIRED: Everything You Need to Know About Apple Music