To the advice, don’t be the one billionth band to photograph itself against a brick wall, add the tough-talk points below on social media and the dangers of becoming one of those bands…
Posted in best/worst practices, burn out, commercialization, cross media, in the trenches, management, marketing, working musician
Tagged facebook band, promo, publicity, self-sabotage, social media, trapped, worst practices
Music production professionals who use the Windows platform to run their studios (there are far more than some would imagine) appear to have much to be thankful for with the coming release of Windows 8 – for the desktop.
Windows 8 — which Microsoft has decided to split into a full desktop version and a lite, phone and tablet-friendly script-centric version — appears to offer robust enhancements for those who develop and use music production software for the desktop.
But the news for mobile users who thought they might get some iPad-like music apps in the new mobile branch, Win RT, is not nearly so sanguine, as this Create Digital Music article from Peter Kirn explores:
A long, thoughtful, and, ultimately, mostly conclusion-free analysis of the possibly groundbreaking deal between Taylor Swift and her Big Machine label and radio mega-overlords ClearChannel from George Howard, Executive Vice President of Wolfgang’s Vault and an Associate Professor of Management at Berklee College of Music, in the corporate blog of artist services company, Tunecore…
Taylor Swift’s Big Machine Gets Paid
Posted in commercialization, cross media, management, marketing, music biz future, sales
Tagged ClearChannel, licensing, radio, royalties, Taylor Swift, TuneCore